Faith plays a crucial role in both our lives. Combined with our love for jewellery, the idea of Elaan was born.
Elaan is derived from Arabic origins which means "to announce". A manifesto. This is exactly what we intended to do with our brand. A declaration of our faith and values tied together with jewellery.
Our jewellery is inscribed with verses revealed in the Quran. We envisioned creating a product that is not just aesthetically beautiful but will invoke a sense of connection to faith when worn. With our brand, we want to remind everyone that they are empowered by faith. Look good, feel good is our manifesto, our Elaan.